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Mount Laurel, New Jersey
Working across time zones.

Erick Dronski looking toward the coast on the French Riviera

In the business
of building business.

What I do

I tell the story, make the data clear, and build the tools.

I’m a technical marketer. I can explain the business, sell the idea, and build the software behind it.

Explore my experience

Storytelling & positioning

I explain what a product does, who it’s for, and why it matters—then build the brand and marketing around it.

Data & decision tools

I build dashboards and assessment tools that make complex data easier to read, explain, and use.

Product & experience

I design and build applications, from the interface and onboarding to the code and launch.

Explore the work.

The apps I’ve built, the business I co-founded, and the enterprise work I contributed to.

Precision Algorithms
Technology & business consulting

Progress starts with precision.

The consultancy I co-founded with Michael Celia. We build AI workflows, useful software, and the brands and marketing that bring businesses to market.

My work spans the brand, website, product experience, and go-to-market.

Visit Precision (opens in a new tab)Inside the consultancy
Precision’s circuit bull connecting data with models, from the consultancy website.
  • AI & automation

    Automate repetitive work.

  • Software & data

    Build tools around your operations.

  • Brand & marketing

    Give your business a clear voice.

nalee

Designed and built by me · Brand & iOS

Food, beauty & household scanner

Scan what you bring home.

Scan a barcode or photograph an ingredient label with your iPhone to understand the food, beauty, and household products you use.

  • Read ingredient explanations with source links
  • Flag ingredients you want to avoid
  • Check saved products for recalls
Product results, scoring & discovery
Nalee product result with ingredients, evidence, and a score

Read a scanned product’s ingredients, source links, and available score.

FoodDrinksBeautyHomeClothingPet care

Available on iPhone

Lore.

Designed and built by me
Brand & iOS

Map, place stories & walks

Lore discovery map with places to explore in Chicago

Find architecture, monuments, and museums on the map.

An iPhone city guide

Discover the stories around you.

Use your camera or the map to explore nearby places. Read their stories, listen as you walk, and save your discoveries in a private journal.

  • Find a place

    Explore buildings, landmarks, and nearby history.

  • Hear its story

    Open a place’s story or listen to the narration.

  • Build a walk

    Choose a tour or build a route, one stop at a time.

Stories and tours vary by place and city.

Available on iPhone

Enterprise

Value engineering in practice.

Value engineering · Team contribution

Assess 36 business capabilities.

I contributed to the digital Capability & Maturity Assessment, built business cases, and helped bring the framework into customer conversations across EMEA and APAC.

Explore the Ivanti work

Customer success & value engineering · 2024–2026

Ivanti’s Business Assessment Heatmap showing the capability framework.
Capability & Maturity AssessmentView full size ↗

Build in public.

From the first commit to production.

Production deployments
39
Projects deployed
12

Vercel · Jul 3–Oct 1, 2026

EXPERIENCE

From finance to value engineering.

I’ve worked with customers in financial services and enterprise software, while co-founding Precision and building products of my own.

View my experience
Erick Dronski seated on a leather couch in a sunlit room

ABOUT ME

I love business. Every part of it.

Give me a business and I want to understand all of it: the brand, the product, the numbers, and how the work gets done.

I like finding what’s getting in the way and figuring out how to fix it. That might mean an application, an AI workflow, or a better way to show the data.

More about me

Tell me what you’re working on.